Why Build a Keyword Strategy?
More and more consumers are finding businesses online through search engines.
How do they find them? By using keywords! Fortunately, you can take advantage
of this consumer habit by optimizing your website around the keywords that are
relevant to your business and which keywords consumers are using to find you
online. This will increase your chances of getting found by people searching with
those keywords, which will drive more and better quality traffic to your business‟
website.
While it‟s difficult to know exactly which keywords will get the most relevant
people to find your business, there are ways to determine the popularity and
competitiveness of certain keywords. You can also test and analyze how effective
different keywords are in drawing visitors to your site.
As a business professional, you should make sure the right people are finding
your business online. In this section, you will learn how to define which keywords
will maximize your potential to draw in relevant traffic from search engines.
Keyword research is an ongoing process that should be followed closely. It gives
valuable insight in terms of industry trends and product demand. Comprehensive
keyword research can help a business grow its organic traffic and save you from
spending money on pay-per-click (PPC) campaigns such as Google AdWords.
More and more consumers are finding businesses online through search engines.
How do they find them? By using keywords! Fortunately, you can take advantage
of this consumer habit by optimizing your website around the keywords that are
relevant to your business and which keywords consumers are using to find you
online. This will increase your chances of getting found by people searching with
those keywords, which will drive more and better quality traffic to your business‟
website.
While it‟s difficult to know exactly which keywords will get the most relevant
people to find your business, there are ways to determine the popularity and
competitiveness of certain keywords. You can also test and analyze how effective
different keywords are in drawing visitors to your site.
As a business professional, you should make sure the right people are finding
your business online. In this section, you will learn how to define which keywords
will maximize your potential to draw in relevant traffic from search engines.
Keyword research is an ongoing process that should be followed closely. It gives
valuable insight in terms of industry trends and product demand. Comprehensive
keyword research can help a business grow its organic traffic and save you from
spending money on pay-per-click (PPC) campaigns such as Google AdWords.