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Why Build a Keyword Strategy?

More and more consumers are finding businesses online through search engines.

How do they find them? By using keywords! Fortunately, you can take advantage

of this consumer habit by optimizing your website around the keywords that are

relevant to your business and which keywords consumers are using to find you

online. This will increase your chances of getting found by people searching with

those keywords, which will drive more and better quality traffic to your business‟

website.

While it‟s difficult to  know exactly which keywords will get the most relevant

people to find your business, there  are ways to determine the popularity and

competitiveness of certain keywords. You can also test and analyze how effective

different keywords are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding

your business online. In this section, you will learn how to define which keywords

will maximize your potential to draw in relevant traffic from search engines.

Keyword research is an ongoing process that should be followed closely. It gives

valuable insight in terms of industry trends and product demand. Comprehensive

keyword research can help a business grow its organic traffic and save you from

spending money on pay-per-click (PPC) campaigns such as Google AdWords.


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